| − | What are the Key Features to Look Out for in an OTT Platform?<br /><br />Today, consumers have a vast variety of content available to choose from than ever before. Viewers expecting access to content anytime, from anywhere and from any device which has opened opportunities for various OTT platforms to evolve. Leveraging the internet connectivity of smart TVs, several content owners, broadcasters, and advertisers are gearing up to provide good-quality content to delight their viewers. <br />There is significant traction among the content owners and broadcasters who are over the OTT platforms to distribute content to reach their audiences and provide a personalized yet seamless user experience. <br />While the potential of OTT platform is at its peak, for content owners and producers launching their video streaming services has endured from good-to-have to must-have. If you are a content owner with a rich video library, sizeable audience and want to get your content on streaming devices such as Android TV, Fire TV, Roku, iOS, Apple TV, etc. you know it’s a daunting task. <br />It’s best for you to go forward with an OTT platform to launch and manage your content. While choosing a platform, it’s important to pick the right one that aligns with your business goals, needs, and resources. An OTT platform that powers your video streaming, shall possess a myriad of essential features to help you launch, manage, monetize as well as grow your streaming services. <br />Evaluate OTT platforms carefully, understand their capabilities and features before selecting a player to make your OTT investment worthwhile.<br />Let’s delve deeper into core features:<br />Content Management System<br />Easy Interface <br />Monetization Capabilities <br />Analytics and Insights<br />Video Player <br />User Management <br />Social Sharing <br />Adaptable to Business Needs <br />Support <br /><br />Content Management System<br />The most significant feature you need to look for is an efficient CMS that could aid you in all aspects of video content management right from creating, importing and managing content. The OTT platform should also facilitate:<br />Easy uploading and metadata management for videos<br />Support the right content discovery <br />Geographic setting---The OTT platform should offer you the flexibility to set your own content rules.<br />Distribution---Option to connect social media accounts with the platform. With this, you can automatically distribute videos to your woned and operated properties via a simple dashboard. <br />Adaptive Streaming---Optimized for different bit rates to deliver videos to the user in the highest usable quality for each specific user ranging 240p, 360p, 720p, 1080p, and 4k.<br />Curating videos--- Easy to organize content with reusable playlist feature for publishing & promoting. <br />Watermarking---ability to add watermarks or logos to videos for content security & protect from piracy. <br />Offline access---Providing the users the facility to download videos and watch them in an offline mode. <br /><br />Easy Interface <br />An ideal OTT platform should have a user-friendly interface that is easy-to-navigate and accessible. The platform has to enable users to quickly discover the desired content and able to perform varied functionalities and tasks swiftly. A simple, well-structured OTT platform provides an exceptional experience for consumers allowing them to perform tasks anytime, anywhere, on any network and any device thereby maximizing reachability.<br /><br />Monetization Capabilities <br />A versatile OTT platform supports multiple monetization ways for content or media owners such as Pay Per View (PPV), Subscription Video on Demand (SVOD), Advertisement-supported Video on Demand (AVOD) and other combinations like hybrid model, rental, etc.<br /> In fact, choose a vendor that ensures you the flexibility within the platform as your business evolves and adapts. <br /><br /> [https://flipboard.com/@drumbreath38 best ott] and Insights <br />Reports are the crux of your video business. An effective OTT platform provides complete visibility, in-depth information, and metrics around multiple areas such as user journey, video engagement, content performance, revenue, consumer engagement. Content distribution across different devices and platforms and its impact in various markets.<br />Potentially the OTT platform should give you the needed insights to drive your key business decisions.<br /><br />Video Player <br />A comprehensive OTT player that is agile and gives a great user experience. Few things to consider here are: <br />Continue watching list feature<br />Subtitle support <br />Support both VOD-Video On Demand & Live streaming <br />Bitrate customization support with auto & manual bitrate switching <br />Compatible with tags<br />Customizable player <br /><br />User Management <br />The platform should provide secure user management ensuring reliable broadcast without any threats. The OTT platform has to enable admin to have absolute control over user access, onboard and off-board users, password reset feature, subscription management, refunds, email update of users, set-up rules, etc. <br />At user level, the platform should be able to manage multiple user profiles under a single account, enabling offline viewing & watch history.<br /><br />Social Sharing <br />Choose a platform that enables hassle-free social media integration, it’s evident that audience prefers the easier way to view content and would like to share content in their social circle. This kind of sharing helps promote your brand and provide scope for more engagement with viewers.<br /><br />Adaptable to Business Needs <br />A successful OTT platform should remain flexible for content owners, marketers, and advertisers to customize features with ease. <br />In the booming OTT market, it becomes pivotal for content owners, broadcasters to continuously involve, inspire, and keep viewers engaged through their content. To maintain better recognition among viewers, you must lookout for an efficient OTT platform that provides white-labeling opportunities. <br /><br />Support<br />Look for an OTT platform vendor that offers 24*7 in all facets of maintenance, upgrading, and troubleshooting. Also, check the availability of real-time support during live streams and provides constant support with regular updates. <br /><br />The Bottom Line:<br />Launching your online video streaming services is a wise decision but to push your original content, evaluate OTT platforms that allow you to publish content seamlessly. With markets flooded with OTT platforms and service providers, it’s necessary for the content, media owners, and broadcasters to wisely choose an apt OTT platform for a better ROIs.<br />Hope the above-mentioned features help you weed out incapable OTT options and guide you in making the right decision easily.
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